“I can honestly say Opalescence practically built my practice.” Says Dr. Jaimeé Morgan, an esthetic dentist from Salt Lake City, Utah. “Ten years ago when my husband and I opened our new practice, we were spending so much in different advertising methods to bring in new business. They were all pretty ineffective, so we decided to go with what we knew worked best, and that was word of mouth from existing patients.”


Dr. Morgan began to offer complimentary whitening for all her patients. Not just new patients, but all patients. “Our existing patients loved the perk and were quick to spread the word about our new offer,” she recalls. Dr. Morgan’s reputation of creating complementary white smiles for her patients quickly expanded her reach. Every time a patient comes in for their scheduled check-up Dr. Morgan asks them if they need any additional Opalescence. If they say yes, they’re given 2 syringes of Opalescence. If they want more, they pay a fee to cover the cost of the additional whitening material.


Dr. Morgan even uses Opalescence on her orthodontic patients. She explains, “Opalescence Go easily molds around their ortho brackets to start the whitening process before they have their braces removed. As an added bonus, Opalescence keeps porcelain brackets looking good and stain-free.”

“When other clinicians ask me how important Opalescence whitening is to my practice,” Dr. Morgan doesn’t hesitate,” I can say that it rates as a #1 practice builder in my eyes.”

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